EMBA


Elliott M. Black & Associates, Inc.
Marketing and Management
2511 Windsor Lane
Northbrook, Illinois 60062
(847) 272-2884  Fax: (847) 272-3551
E-mail: info@EMBAInc.com
Web site: www.embainc.com

 
What Are EMBA Services?
EMBA provides dynamic and results-oriented marketing and business strategies to clients in the manufacturing and service industries.

Our mission is to apply our business expertise to help your company implement effective programs to meet its objectives

EMBA's Services Include:

  • Comprehensive review of marketing and sales operations
  • Development of techniques to improve sales performance
  • Creation of an integrated marketing communications program
    • Advertising
    • Public Relations
    • Direct mail
  • Development of global electronic communication abilities
    • Web sites
    • E-mail
    • Intranets
    • Extranets
  • Strategic consulting for international companies seeking to increase their sales in the United States
  • Marketing research and consulting
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EMBA's Marketing Auditview
Elliott M. Black & Associates, Inc. works with your business to maximize its marketing opportunities through creativity, research and planning.

EMBA is a marketing and management firm. We increase your sales and marketing effectiveness while keeping costs down. We provide hands-on expertise, insight and direction to complement your in-house resources. 

With EMBA's help, you will better understand your customer, the marketplace and the competition. We help you use the information we provide to expand your business.
What does EMBA's Marketing Auditview
do for you?
Our Marketing Auditview process evaluates your marketing operation focusing on the five Ps.
  • Products
  • Planning
  • Programs
  • Pricing
  • Personnel

Our intensive, objective analysis examines both the external marketplace and the internal marketing activities of your firm. A written report of our findings and recommendations is focused on optimizing your company's profitability.

EMBA's team of experienced marketing and sales professionals provides a thorough analysis of your company's marketing and sales activities.We look for strengths to build on, and identify weaknesses to be addressed.
The Marketing Auditview report includes:
  • The Sales Mix - Products and opportunities
  • The Battleground - Competition, the end user and the marketplace
  • The Target - Is it reasonable? Measurable? Do-able?
  • Marketing Communications - What is being done now and how effective is it?
  • The Distribution Process - How the product gets from you to the end user
  • The People Who Make It All Work - Your most important resource
  • Pricing - Cost, price-value relationship, competition

Sales Plus

Through its Sales Plus Division, EMBA can help your company increase its sales and marketing effectiveness while keeping costs low.

Sales Plus provides hands-on expertise, insight and direction to complement your company's in-house resources.

Through EMBA's Sales Plus Division, your company will:
  • Increase its generation of qualified sales leads
  • Develop its image as an industry leader
  • Significantly improve its lead-to-sales conversion ratio.

EMBA has 18+ years of experience in helping companies boost their bottom line through proven sales and marketing techniques.
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What's the "PLUS" in Sales Plus?
Sales Plus provides a variety of integrated business-to-business marketing and communication services to companies.

Earned media: A well-placed article in the business section of a newspaper or in a business or trade publication can enhance your company's image and boost the number of qualified sales leads you receive.

At EMBA, we understand what types of stories reporters and editors are looking for. We develop ongoing, professional relationships with leading general, business and trade publications so our news releases, pitches and feature ideas are taken seriously.

How-to booklets: Offering helpful information creates good will.

If information from your company has helped potential clients solve problems or understand complex issues, they will be more likely to turn to your company when they need a product or service that it provides.

Brochures: Creating a message is one of our specialties. We work with your company to blend just the right mix of words and images to deliver your message in the most effective way to your target audience.

Marketing research:  Before you begin a sales or marketing campaign, you need to know the lay of the land - where your strengths and vulnerabilities are, what the competition is doing, where new markets may be found and how to reach them.

EMBA uses proven marketing tools to answer these questions for your company, thus saving you time and money that might be wasted through trial and error.
New product development: Marketing concerns should be part of the development of a new product from the very beginning.

Targeted advertising: Effective advertising has to reach the right audience, at the right time, through the right medium with the right message. Our 18 years of experience has given us the expertise to make all those "rights" come together for your company
Let EMBA be your off-site marketing department.

Outsourcing your marketing and public relations needs is the best use of your company's money, time and resources.

By letting us do what we do best, you have more time to do what you do best - running the day-to-day operation of your company. And that's a real SALES PLUS!
Online Services
Providing online services at EMBA means more than just developing a look and feel for your Web site. Of course, our work is stunning and inviting - that's a given! But EMBA goes beyond that. We focus on how the power of the Internet can be leveraged to maximize your marketing and sales efforts.

Online communication is one tool in our arsenal of services - an important tool - but not the only one and certainly not one that is used to the exclusion of others.

Online services should work with other marketing, sales and customer relations management techniques. That way, online channels such as e-mail, the Internet, in-house intranets and vendor/partner extranets can strengthen existing relationships as well as improve your company's business opportunities.
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What are some specific capabilities of
Online Services?


EMBA doesn't sell packaged online solutions. The mix of online capabilities that we develop for your business is tailor-made in consultation with you to fit your unique requirements.

Here are some examples of customized online services.
  • Web site development to get your company online, or up-to-date if you are already online
  • New Web site capabilities
  • Integrated databases
  • Customer personalization
  • Private customer extranets
  • Internal company intranets
  • E-mail campaigns to prospects and customers
  • Online newsletters
  • Multimedia support to create online product and service demonstrations and high-impact screen displays
  • CD-ROM promotional materials with Web links
  • Videos integrated into your Web site
Access USA
Access USA, a division of EMBA, Inc., helps governments and companies throughout the world gain access to the U.S. market.

Our knowledge of the U.S. marketplace and the distribution characteristics of its many industries helps your government or company increase its exports to the United States.
Our services include:
  • Marketing research and feasibility studies
  • Sales and marketing strategies
  • Sales organization and distribution in the United States and Canada
  • Seminars on understanding the U.S. marketplace and how to best utilize opportunities for business in the U.S.
  • Assistance with marketing at U.S. trade shows
  • Targeted databases for marketing
How does Access USA access the USA?

The United States is a complex marketplace. More than 265 million people are spread across 50 states. Six time zones and a wide range of differences in climate and geography cover thousands of miles. There are large metropolitan areas and small rural hamlets.

Although the English language is spoken throughout the country, it is really "Americanese," with many regional dialects, idioms and slang expressions used in every day conversation that can be difficult for non-native speakers to understand.

With more than 20,000 trade organizations, 10,000 annual trade shows, fairs and expos, and 4,600 trade and industry publications, it's difficult for an international company to determine where to concentrate its efforts.
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The good news is that ACCESS USA has done its homework, is familiar with the complexities of the American marketplace and can focus your efforts where they will do the most good.

Here's how ACCESS USA can make your company a successful competitor in the U.S. marketplace. ACCESS USA: 
  • Evaluates strategies for entering the U.S. marketplace
  • Identifies key customers, key decision-makers and the main issues involved in choosing one product or service other another
  • Determines the marketing communications plan that will have the optimum impact on buyers while staying with the budget
  • Ascertains the sales structure that will produce the best results
  • Breaks through the clutter to determine which trade shows are worthwhile
  • Analyzes the U.S. buyer's existing perceptions of your company and products from your country
  • Makes recommendations on how to improve the U.S. buyer's understanding of your country and your country's core competencies

Let EMBA's ACCESS USA be your company's U.S.-based marketing department.

The dynamic U.S. marketplace holds opportunities for most any product or service. However, success in that marketplace requires solid planning and strategy, commitment and dedication, and knowledge of how to navigate the system.

ACCESS USA can put its multiple resources at your disposal to maximize your results.
Think of us as Your
Offsite Marketing Department
We really mean it when we say "Your offsite Marketing Department". Think of EMBA as a team of staff and associate professionals who function as a virtual extension of your marketing and sales efforts. We validate our thinking with research. Then we get measurable results.

Who We Are


Elliott M. Black, President
Mr. Black has more than thirty years of marketing and general management experience with both large and small companies covering a wide variety of industries including durable goods, consumer products, and technological services. His activities have included the development of both U.S. and international markets. Some of the companies he has been involved with include: Black & Decker Manufacturing Co.; EKCO Housewares; The Newell Companies; SKIL Corporation; COSCO, Inc.; and American Home Products.

A frequent speaker and writer on marketing related topics, he is a Certified Professional Consultant to Management (CPCM), Vice President of the Institute of Management 
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Elliott M. Black, President (cont.)

Consultants - Chicago (IMC), Past President of the Midwest Society of Professional Consultants (MSPC), Chairperson of the Northern Illinois Business Roundtable (NIBR), a member of the Executive Board of the Midwest Entrepreneur's Forum of Chicago, a member of the Board of the Northwest Suburban Manufacturers Association (NSMA), a member of the Chicagoland Chamber of Commerce's International Committee, a member of the Northbrook Chamber of Commerce, a member of the Board of the Josselyn Center, a member of the Board of the North Suburban YMCA, a member of the Council for Growing Companies, and Vice President of the Board of Symphony II.

His articles on marketing have appeared in numerous publications including: Crain's Chicago Business, The Business Ledger and Business Profile Magazine. Elliott also has been a guest on various television and radio talk shows discussing marketing topics.

Elliott holds a BS in Electrical Engineering from Drexel University, an MS in Administration from George Washington University and attended University of Maryland School of Law, Loyola College of Baltimore and University of California - Los Angeles (UCLA).

Jacqui Black
Vice President - Marketing
Ms. Black has more than 25 years extensive experience in marketing management. She has managed and developed products in a variety of categories including: computer software, housewares, hardware, home furnishings, computer peripherals, packaged foods, candy, sporting goods, consumer electronics, lawn & garden, professional services and safety products.

Companies which have benefited from her marketing direction include: American Home Products, Jameson Home Products, All-American Products, Johnson Wax, Leaf Confectionery, Rand McNally, Salix, Wilson Sporting Goods, Lyons Bakery, Bell & Howell, Quaker Industries, and Shell Chemical. Jacqui has also worked with major advertising agencies including Leo Burnett, BBDO, and Benton Bowles.


Joan Molitor
Executive Assistant/ Office Manager

Ms. Molitor has many years of experience in marketing and office management. 

Organizations she has worked with include: Experimental Aircraft Association (EAA), Life Source, University of Wisconsin - Oshkosh, and The Gallery. Joan is an accomplished writer and photographer and earned her Bachelor of Science degree in Journalism from University of Wisconsin - Oshkosh.
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