As speakers, authors, consultants and customers, Rich Kizer & Georganne Bender have 60 plus years of combined business experience - everything from "time in the trenches" to senior management positions at national corporations. Nationally recognized as experts in customer diversity, Rich & Georganne speak to thousands of business people each year through their "Retail Adventures in the REAL World™" and "Business Adventures in the REAL World™" keynotes and seminars. Their client list reads like a Who's Who in American business, and you'll find their articles published monthly in a variety of national trade and business publications and on the Internet. Any speaker can talk about customers but Rich & Georganne actually become them. In addition to focus groups, one-on-one interviews, and intensive on-site studies, Rich & Georganne scour the marketplace each year dressed as every kind of customer you can imagine. They've experienced customer

service, or the lack of it, as "married," "with children" and "without," "single," "rich," "cash challenged," "elderly," "abled" and "disabled," "time-starved," "nice," and "not so nice." And through the use of specialized makeup and prosthetics, Rich & Georganne are transformed into "70-Something" customers so that they can see first hand what the "Aging of America" will mean to your business. Rich & Georganne know customers. They know what turns them on and what drives them nuts. They know what makes customers buy, and they know how to make them buy more. They can show you what your customers want, why they want it, and what you can do to insure that they get it. The result of their research is literally "straight from the customers' mouth" - solid, ground-level intelligence that you can use today to better capture and serve your customers. Rich & Georganne's keynotes and seminars on Generational Diversity, Marketing & Promotion, Customer Service, Sales, and Business Motivation are inspired by their intense customer research. Their presentations blend brilliant content with colorful examples, humor and insight. You'll learn while you laugh! And you'll leave armed with inspirations, strategies, tactics, tips and techniques you can use the second you return to your business! Want to see us in action? Call us or send and e-mail and we'll send you our completepress kit and preview video on VHS and CD-ROM. KIZER & BENDER Speaking! 103 North Eleventh Avenue, Suite 206 Saint Charles, IL 60174 (888) 215-1839 - (630) 513-8020 Fax (630) 513-8098 info@kizerandbender.com http://kizerandbender.com

On Customer Diversity... GenerationSpeak! Managing the Collision of the Generations: A Complete Guide to Understanding the Different Generations that Shop and Work in Your Business On Creating Traffic-Building Events & Promotions... Champagne Strategies on a Beer Budget! Blow Away Your Competition Without Blowing Your Budget!  On Advertising... Street Savvy™ Media Manipulation Getting More Bang for Your Advertising Buck! On Marketing... Think Like a Brand, Act Like a Business! How To Make Your Business More Important Than Anything It Sells! On Business Success... Prospering in Turbulent Times: Strategies to Pull Customers Closer, Maximize Sales & Increase Profits! On Incredible Customer Service... Turned On and Excited! Strategies that Build Sales, Energize Customers and Increase Profits On Employee Issues... Street Savvy™ T.E.A.M. Building Together Everyone Achieves Magic! On Store Design & Visual Merchandising... Creating Store Layouts that Sell, Sell, Sell! Increase Your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank On Increasing Sales... Selling Smarter, Selling More: Sales Strategies that Dramatically Boost Your Bottom Line!

"We really enjoyed your wonderful, lively presentation. The surveys reflected a very positive response as we expected and hoped for. I believe you gave our group plenty to think about, and you matched right to our 50th Anniversary theme. Thanks again." AAA/CAA Eastern Conference "What can I say? You did it again! It amazes me that since 1992 you still surprise and 'wow' our retailers with your innovative programs. Your upbeat presentations capture the audience's attention and keep it throughout the entire session. From intimate workshops to keynotes with thousands, you are able to tailor your programs to our needs. I eagerly look forward to your next presentation. I know we'll all come away energized, refreshed and highly entertained!" Ace Hardware Corporation "Thanks for doing such a great job on your seminars. The attendees feedback was great! You delivered an inspired and important message for all to take back with them. The issues you addressed in your seminars are some of the most critical facing store owners in this industry today. The attendance and high ratings you received certainly proved that. So again, than you for helping make this one of our best shows ever and for helping dealers around the country (and the world!) do a better job of running their businesses." National Association of Music Merchants "I am impressed with the meaningful and thought provoking information you pulled together in "Generations Apart" and "21st Century Service!". We're lucky to have professionals such as yourselves to use as resources as we grow SEARS. I look forward to working with you again in the near future. With your expertise and energy, I'm sure our associates will be motivated with a crystal clear focus, and an insatiable desire to take outrageous care of our customers." Sears

"GenerationSpeak! Managing the  Collision of the Generations That  Shop -- and Work -- in Your Store"  Do you speak the same language that your customers speak? Do you understand generational nuances? At work, do associates from different generations work well together? Success today comes down to understanding people -- people from different generations, with different values and thoughts, different motivations and sensitivities. Your customers and your workforce have never been as generationally diverse as they are today. During a typical day in your store, you will work with LOMLOTs, Baby Boomers, Generation Xers, and now, Millennials. How you interact with each one depends upon their age because that greatly affects who they are -- their likes and dislikes, values, beliefs, and lifestyle all relate directly to the generation they belong to. This seminar introduces you to the four unique generations who are your customers and your team members. You'll learn strategies to help you understand their personalities, the events that shaped them, things that motivate them, how to best manage each generation, techniques that enable the different generations to work with and better relate to each other, and more. A must for anyone who sells anything!  $11.95 USD  "Turned On and Excited!" Keep customers for life with exceptional customer service and retention strategies straight from the customers' mouth! Learn the inside service strategies designed to make your store irresistible. Learn how to create the culture that creates service champions; How today's customer thinks and shops; What makes them tick; Plus retention strategies, and relationship building techniques to keep them coming back for more. $11.95 USD

"Think like a Brand, but Act  like a Retailer" Your brand is your image. It's the customer's perceived identity of your product. Your brand could be your product, special services, even your company. Your brand is the mental picture that flashes in customer's minds every time they see or hear your brand name. No text book theories here -- You'll learn branding strategies, tactics, tips and techniques you can use right away to create and increase your store's brand awareness. $11.95 USD "Champagne Strategies on a Beer Budget!" Blow away your competition without blowing your budget! Rich & Georganne have collected, invented, and personally tested, 100s of retail sales building ideas, events & promotions you can take home to build traffic & increase sales. This presentation is loaded with "Non-stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Promotions you can¹t afford to miss!™" $11.95 USD Traffic-building Events & Promotions to blow away your competition without blowing your budget. Champagne Strategies on a Beer Budget! provides readers with retailer-tested, tried and true, low cost & no cost events and promotions specifically designed to "spin the doors on your store!" Rich Kizer & Georganne Bender have collected -- and personally tested -- a gold mine of sales-building in-store events. Champagne Strategies on a Beer Budget! comes with ad slicks, step by step planning strategies, event ideas, and "how to" information to get you started on the road to riches! $19.95 USD (2 tape set)