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MARKET INTELLECT
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MARKETING
RESEARCH

ONLINE & OFFLINE

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Telephone:
(816) 843-1277
Electronic mail:
gene.brown@mktintellect.com 
Postal address:
14008 W. 58th Place
Shawnee, KS 66216
Electronic mail: 
General Information:
webmaster@mktintellect.com 
Sales & Customer Support:
customerservice@mktintellect.com
Web site:
www.mktintellect.com

 

Who we are
Market Intellect was founded by Dr. Gene Brown, a Professor of Marketing at the University of Missouri-Kansas City.  With over 20 years in research, we have a broad range of experience. 

Gene has provided for the research needs of small-to-medium-sized businesses, as well as Fortune 500 companies, including Pizza Hut, Sprint, Bayer, General Motors and international companies like British Gas.

Gene’s career has been characterized as having one foot in industry and one foot in academics.  He earned a Ph.D. in Business Administration from the University of Alabama where he majored in Marketing and minored in Statistics and Quantitative Methods. 

Consequently, the focus of Market Intellect is to develop actionable, marketplace learnings.  We transform information into strategic intelligence for decision-making.

Why we can help you
Market Intellect has strategic alliances with more than 15 Ph.D.’s in the United States, Europe, Asia and Australia.  Within these partnerships is a large body of both applied and academic experience.  This allows us to tap into global intellectual capital, where needed, for our clients.

We also have established strategic alliances with major providers of e-mail and traditional mail addresses around the world.

Additionally, Market Intellect maintains local strategic alliances. This scalability allows us to meet our clients’ needs, large and small.
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Benefits of Online Research
If you are not familiar with online research, take a look at some of the benefits:
  • Cost. Internet research costs generally run 50% or less than traditional telephone, mail or in-person interviewing methods.
  • Speed. Internet questionnaires generate 2,000 or more responses in less than 48 hours.
  • Statistical Reliability. The ability to generate large responses provides reliability for decision-making.

These benefits result in marketing management insight.  When the situation dictates, we combine offline research methods with online capabilities.  We provide more than just statistics.  We provide specific recommendations that apply our research to your business opportunities and needs.

Customer Satisfaction Monitoring
Customer satisfaction is one test of whether or not a marketing strategy is succeeding.  Tracking customer satisfaction over time and across groups provides insight into the managed customer experience.

Let us monitor your customers’ satisfaction at a fraction of the cost of traditional paper-and-pencil tests. You can know just how satisfied your customers are with pricing, service, advertising and all the other attributes important to repeat purchase behavior.  We will develop a specialized program to fit your decision-making needs.

Image Studies


You need to know what your target market thinks about you.  What is your reputation?  How does your image compare to that of your competition?  Which attributes contribute the most to trial behavior? 

We recommend that you monitor your image at least twice per year, and more often when new programs or products are launched.
We can measure the image of:
  • your products and product line
  • your brand
  • your competition
  • your store
  • your employees
  • your service

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Usability Studies

When is the last time you asked your customers and your target market about the usability of your web site? We will begin with in-depth interviews of customers and non-customers.  We’ll deliver a statistically reliable and valid assessment of the usability of your web site. You will know exactly what is liked, what is disliked and what should be changed to make your site easier to navigate. 
You should look at:
  • Overall usability
  • Navigation
  • Graphic and design qualities
  • Ease of obtaining information
  • Task difficulty
  • Likeability
  • Ease of use
  • Competitive comparison

Concept Testing
Do you regularly test new concepts?  We can help you choose between concepts with the help of information from your customers and your target market. 
Both online and offline we can test:
  • New product ideas
  • Advertising concepts
  • Taglines
  • Positioning statements
  • Pricing alternatives
  • Magazine cover design
  • Web designs
  • Other potential decision-choices



Focus Groups
Focus group interviewing is a tried and true method of gleaning nuggets of rich information.  Let us help you decide when this methodology is appropriate.

You can gain insights into buyer decision-making, evaluative criteria, repeat purchase and general attitudes.  This technique is also useful for learning about employee attitudes.

For your information, conducting focus groups via the Internet provides substantial cost savings.
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Segmentation Studies
Many believe that understanding segmentation is a basic function of marketing. We can help you identify both profitable and unprofitable segments. We will help you to identify the most salient attributes of each segment, and how each segment might respond to various marketing stimuli.  Our research can determine the following attributes of segments:
Choice criteria utilized:
  • age
  • income
  • household size
  • share of wallet
  • lifetime value
  • lifestyle
  • other characteristics

Attitude, Awareness,
Usage Studies
AAU Studies have long been the life-blood of marketing efforts.  Market Intellect can help you identify attitudes that affect awareness and product/service usage.  We can also measure awareness levels by market segment to help predict usage. Our AAU Studies can help you determine:
  • attitudes toward your advertising
  • attitudes toward your products and services
  • advertising recall and awareness
  • reading habits
  • broadcast viewing and listening habits
  • attitudes toward Internet marketing techniques
  • competitive product usage
  • attitudes toward competitors
Employee Surveys
Employee satisfaction and organizational commitment are key to delivering world-class service to your customers.  We can help you determine these and other employee attitudes and behaviors.
We can help measure:
  • Employee job-satisfaction
  • Organizational commitment
  • Intentions to leave
  • Attitudes which impact turnover
Buyer Research, Panel Development/Management
Let us show you our ideas about building a specialized research panel for your company.  You can test any idea with either an online or offline research panel. Do you have a couple of burning questions?  We can get answers to your questions literally overnight with an online panel.
Loyalty Studies
How loyal are your customers?  How does loyalty affect purchase intentions?  We can measure loyalty and model the impact of loyalty on purchase intentions and repeat purchases.
We can measure:
  • Brand loyalty
  • Brand insistence
  • Brand awareness
  • Brand preference
  • Brand choice criteria
  • Competitive loyalty
  • Store loyalty
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